Ben Settle Email Players 1 15 New =link= Jun 2026

Shifting the heavy lifting from the sales page to the emails themselves, often seeing higher conversion rates from the list than from the initial landing page.

The "Email Players 1-15 New" guide is a compilation of Ben Settle's insights and strategies on email marketing, specifically designed for new players in the industry. The guide covers the essential concepts, tactics, and strategies that new email marketers need to know to succeed in the industry.

But there’s a problem.

Settle argues that every prospect has a built-in "sales detector." When a generic, hype-filled marketing email hits their inbox, the detector goes off, and they immediately tune out. The goal of the email copywriter is to write in a way that flies under the radar of this detector. This is achieved by writing conversationational, "you-focused" emails rather than formal corporate broadcasts. ben settle email players 1 15 new

Everyone is obsessed with "hacks" to grow their list. Run Facebook ads. Do joint ventures. Create a "viral" lead magnet.

Here’s an interesting, short-form analytical piece based on the speculative premise of sending an email to his list about “Players 1–15” of a new game, product, or launch sequence.

Named after the classic television sitcom, this method trains writers to compose emails about "nothing". An issue can stem from a random daily interaction, a quote from a movie, or a weird thought, which is then cleanly bridged into a promotional pitch. 2. The Infotainment Method

One of Settle's most famous doctrines is using outrage and negativity to your advantage. He has detailed specific strategies—like the one that brought in an extra $30,000 in sales—in his Email Players pages, teaching readers how to turn critics into cash flow without getting into petty arguments. The guide covers the essential concepts, tactics, and

New subscribers traditionally receive a physical field manual alongside their first month's issue. Across the first 15 issues, Settle expands on this playbook, detailing the "Street Smart Email" system used to drive millions in sales across highly competitive niches. 3. Aggressive List Hygiene & "Repelling" Tactics

Settle’s approach contradicts standard corporate email practices. Instead of beautiful graphics and generic discount codes, his framework focuses on:

: Maximizing deliverability and mimicking personal, daily correspondence.

Ben Settle's is a high-end, $97-per-month print newsletter dedicated to direct response email marketing and copywriting. While the exact contents of issues 1–15 change over time as the "Email Players Playbook" is updated, these early resources typically establish Settle’s "daily email" philosophy and provide a foundation for his infotainment-style marketing. Core Principles of the "Email Players" System The goal of the email copywriter is to

: New subscribers typically receive the Email Players Skhēma Book (formerly the Playbook) as an immediate gift. This foundational guide outlines the core daily emailing system that Settle has perfected over decades.

He was screaming at his assistant on the phone.

Disclaimer: This article is an educational analysis of direct response marketing strategies. Ben Settle, "Email Players," and related trademarks are the property of their respective owner. This content is not affiliated with or endorsed by Ben Settle.

The cost is famously high—$97 per month—a price point that filters out casual readers and ensures that subscribers are serious about implementing what they learn. Despite the cost and the physical format in a digital age, the newsletter is read by hundreds of professionals in over 30 countries. Subscribers often report massive returns, with one famously noting that a single email strategy from the newsletter paid for three months of the subscription.

: Intentionally using strong opinions to attract hyper-loyal buyers while actively repelling low-value "freebie seekers". Key Concepts Taught in Issues 1–15