: During peak periods like Ramadan, 47% of Indonesians prefer short-form content such as TikTok and Reels.
4. The Business and Future of Indonesian Video Entertainment
Much of what trends in Indonesia involves the country's breathtaking natural beauty and the warmth of its people. Popular content includes: The Rise of Indonesia's Entertainment Industry : During peak periods like Ramadan, 47% of
Netflix, while holding the top spot in engagement regionally, is strategically focusing on what works: . In the first half of 2025, 39% of Netflix's new subscribers in Indonesia were drawn in by K-dramas, with young women (aged 25-44) forming the core demographic. However, Netflix has also made a significant push into local content. The zombie film "Abadi Nan Jaya" became a global hit, garnering 22.7 million views and landing in the top 10 across 75 countries.
Traditional shadow puppetry that remains a significant cultural landmark. The zombie film "Abadi Nan Jaya" became a
Indonesia’s rich culinary heritage makes food content a guaranteed crowd-pleaser. Street food reviews, cooking tutorials for traditional recipes, and local adaptations of mukbang (large-scale eating broadcasts) trend constantly. Viewers love watching creators hunt for the spiciest local dishes ( makanan pedas ) or find hidden culinary gems ( kuliner tersembunyi ) in various cities. 3. The Power of Cultural Localization
If there’s one country in Southeast Asia that has fully embraced the digital video revolution with its own unique rhythm, it’s Indonesia. With a population of over 270 million, a majority under 35, and one of the world’s most active social media audiences, Indonesia doesn’t just consume global content—it reshapes it with local flavor, humor, and heart. Viral Video & Social Media Trends
Netflix, Viu, and Prime Video are investing heavily in Indonesian original content, but local apps like and WeTV hold their own.
with sophisticated pop or K-pop styles to create unique sonic landscapes. Cinema & Digital Media Horror & Thriller : Directors like Joko Anwar
: There is a rising trend in "social-first" series—short-form, episodic content designed for clipping and sharing on platforms like TikTok and Instagram. 2. Viral Video & Social Media Trends