Primus Rewe Group is not slowing down. The company is currently investing heavily in (robot-assisted butchering and bakery lines) and plant-based alternatives .
Safety, compliance, data protection, and legal requirements.
However, growth is not always linear. In a significant strategic review, reports emerged in May 2026 that REWE Group is considering selling its Penny Market chain in Italy. This potential divestment would involve around 500 stores generating roughly €2 billion in annual revenue. The move suggests a recalibration of resources, likely focusing on markets where the group can achieve a leading position and sustainable profitability. Furthermore, the group is navigating potential acquisitions, such as its planned takeover of 40 Tegut stores, which was already causing antitrust scrutiny in Germany as of mid-2026. primus rewe group
First-time setup usually requires registration via the Login Device Management site using a corporate ID. Key Figures 2023 - REWE Group
, it serves as a critical bridge for HR processes across the group's various business units, including REWE, PENNY, and toom Baumarkt. Core Functions & Implementation Recruiting & E-Learning Primus Rewe Group is not slowing down
: Integrating supplier identification, tendering, negotiation, and final contract archiving into a single software platform.
To secure sensitive commercial agreements and supply chain logistics, the system relies on high-grade data encryption and identity management. Internal teams access these procurement applications via the dedicated REWE Group Mitarbeiter Login , which uses secure passwordless authentication, biometrics, and cryptographic keys to block external cyber threats. EDI and Collaborative Logistics However, growth is not always linear
However, the year was not without its pressures. While revenue surged, profitability faced headwinds. EBITA fell to €1.53 billion in 2025, down from just under €2 billion in 2024, while net profit dropped from €1 billion to approximately €525 million. This decline was not a sign of failure but a strategic choice. REWE Group CFO Telerik Schischmanow explained that the "temporarily subdued earnings development" was fully expected due to "targeted investment in future viability," including the planned launch of a customer loyalty program and ongoing investments totaling €2.5 billion in 2025. This "invest-to-grow" strategy highlights the group's long-term vision over short-term gains.
Watch Primus. If they spin off their production division or begin selling to competing retailers (a current taboo), it would reshape the European private-label market overnight.
Retail staff handle everything from fresh food safety (HACCP regulations) to youth protection laws regarding alcohol sales. PRIMUS manages these legal necessities through automated paths: