For over a decade, the answer to "what font does Apple use in their keynotes?" was . Designed by Robert Slimbach and Carol Twombly for Adobe, Myriad is a humanist sans-serif typeface known for its open letterforms and friendly, approachable curves.
While Apple encourages designers to use SF Pro for designing apps for Apple platforms, the license prohibits using it for marketing materials for products not designed for Apple devices.
While most people ask "what font does Apple use in their keynote presentations" expecting a sans-serif answer, Apple has started introducing a custom serif typeface called (SF Serif).
Since 2015, every Apple keynote—from the iPhone 6s to the Vision Pro—has used San Francisco exclusively. You will see it in three primary weights: (for body text), Semibold (for subheadings), and Heavy (for single-word impact slides like “One more thing…”).
Apple uses its proprietary sans-serif typeface, , as the primary font in its world-famous Keynote presentations. what font does apple use in their keynote presentations
If you are presenting on a Windows machine using PowerPoint, using SF Pro will cause severe font-mapping issues, ruining your alignment. Instead, use these highly accessible alternatives that mirror Apple's aesthetic:
: The font features nine distinct weights (ranging from Ultralight to Black), allowing presenters to create clear visual hierarchies on a single slide.
Apple currently uses its proprietary San Francisco (SF) font family as the primary typeface for its Keynote presentations. Specifically, for large presentation slides and events like WWDC, Apple frequently employs SF Pro Expanded variant for titles and headers. Primary Presentation Fonts
Apple is known for its meticulous attention to design consistency, and the fonts used in its keynote presentations are no exception. For many years, Apple used or Helvetica Neue as the primary typeface in its keynote slides. However, since 2015, Apple has exclusively used its own custom typeface, San Francisco (also known as SF Pro), across all its operating systems, marketing materials, and keynote presentations. For over a decade, the answer to "what
Apple uses massive fonts to keep slides focused.
The open spaces within letters (like 'e' and 'c') are wider, preventing characters from blurring together under harsh stage lighting.
San Francisco is a custom-designed typeface created by Apple to provide a "consistent, legible, and friendly typographic voice". 2. Why San Francisco?
New York provides contrast against the monotony of SF Pro. When a bold serif headline appears on a pure black background, it signals, "This moment is important." While most people ask "what font does Apple
In recent hardware keynotes (especially for M-series chips, iPhone Pro models, and Apple Watch Ultra), Apple heavily utilizes wide, stretched typography. These wide variants give titles a bold, architectural, and cinematic presence on screen. 2. SF Pro Rounded
Using different weights of SF (like SF Pro Bold for titles and SF Pro Regular for subtext) creates a strong visual hierarchy.
Designed by Rasmus Andersson, this is arguably the best, free, open-source alternative to Apple’s San Francisco font.
If you watch keynotes from Steve Jobs (iPhone 1, MacBook Air envelope) or early Tim Cook (iPhone 5, iPhone 6), the font was (usually Light or Ultralight for headlines, Regular for text).
Large, bold titles (often in SF Pro Display) and small, thin body text.
You can see Myriad Pro in classic keynotes like the original iPhone launch in 2007 and the iPad launch in 2010. The famous "One more thing..." slides were almost always set in Myriad Pro.