She faced backlash after a small business owner, Amy Yip of Yip Studio, alleged that Jenner’s team requested free work and then used knock-off versions of her unique cake designs for an event.
: Employees reported being forced to stand for 12-hour shifts on hard floors without adequate breaks or mats, leading to physical pain and exhaustion.
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Kylie Jenner , a billionaire media mogul, wields an unprecedented amount of cultural capital. For a college student pursuing a degree in marketing, fashion, public relations, or digital media, the opportunity to associate with her brand—whether through Kylie Cosmetics, Kylie Skin, or her fashion lines—is a resume-defining dream. kylie exploited college girls
Her public image has frequently clashed with the realities of the average student. In 2025, Jenner faced severe backlash for joking that she would wear a tight, plunging red latex dress to pick up her kids from school. She has also been labeled "deeply out of touch" for promotional videos featuring "fake police" handcuffing her during a period of intense immigration tensions in the US. For college students concerned with social justice, these stunts come across as tone-deaf publicity grabs that trivialize serious issues.
Companies receive hyper-localized, organic marketing directed straight at active student budgets. This saves millions of dollars in traditional advertising fees.
: Critics have lambasted product names like "Barely Legal" and "Virginity" in her blush range, arguing they were inappropriate for a fan base that includes many underage and college-aged girls. 3. Allegations of Plagiarism Against Small Creators She faced backlash after a small business owner,
Compare Kylie’s marketing tactics to other like Fenty or Rare Beauty.
Brands under the Kylie Jenner umbrella frequently target college-aged women with high social media engagement but relatively small followings.
In addition to these criticisms, Kylie Cosmetics has also been accused of perpetuating unrealistic beauty standards and promoting a culture of consumerism and materialism. The company's products are often marketed as a way to achieve a certain look or aesthetic, which can be damaging to young people's self-esteem and body image. This link or copies made by others cannot be deleted
Some of the allegations include:
Beyond the economic critique, the psychological relationship between digital icons and their young female audience is under continuous scrutiny. Digital Distortions and Self-Esteem
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